To be competitive in today’s market, you’ve got to have a social media presence. And yes, that statement was purposely vague. We’ll talk about what a true social media presence is later, in a different article. The objective of this article today is simply what to avoid. As a digital marketing consultant to small businesses, I spend a lot of …
Local search, personalization, and small business influence
When it comes to marketing and sales and the Internet, most small and local businesses don’t know where to start and are missing the boat. Twenty years after the Internet began going mainstream and many businesses still struggle to identify how to make money online. Even businesses that were started in this era are still throwing money away on strategies …
9 Marketing Tips for Pinterest
Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors (comScore). Today, just three years after it was founded, Pinterest already has over 70 million users, making it one of the most popular social …