Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors (comScore). Today, just three years after it was founded, Pinterest already has over 70 million users, making it one of the most popular social networks in the world.
According to OmniCore, Pinterest is crucial for eCommerce as well as 47% of online shoppers in the U.S. have made a purchase based on a recommendation from Pinterest. On top of that, Pinterest users are quite well off, as the average user has a household income of $100,000. Interestingly, many businesses have been slow to join the trend. As of 2013 there were only about 500,000 business pages registered (Semiocast).
Clearly Pinterest is a great place for a business to set up a marketing campaign. It is a resource that has not yet been tapped into to the extent of Facebook or Twitter, so the potential is also greater. There is a lot of work that goes into marketing on Pinterest, but much of the strategy is the same or similar to marketing concepts for other social media networks. This article will discuss 9 tips that are unique to Pinterest, and will help you to start marketing your business on Pinterest today!